32 mn Indian viewers logged in to WC final

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The FIFA World Cup final between Argentina and France on Sunday saw 32 million viewers log into the JioCinema app in India. Argentina claimed their first World Cup victory since 1986 in a thrilling final of the month-long tournament.

Viacom18-owned streaming service JioCinema said that for the first time digital viewership for a global marquee sports event has surpassed TV numbers. The company claimed that its TV channel, Sports18, and streaming platforms clocked 40 billion minutes of watch time.

“The tournament became the most watched global sporting event on digital in which India did not participate. It shows the power of digital and the preference of viewers and fans,” said Anil Jayaraj, CEO, Viacom18 Sports.

The company said it has around 50 brands across television and digital across categories such as e-commerce, banking, financial services, auto, fashion, hospitality and fintech.

Overall, over 110 million viewers consumed its football content on the digital medium, the company said, making India one of the highest digital viewership markets for the FIFA World Cup.

According to official FIFA figures, in 2018, 3.57 billion viewers – more than half of the global population aged four and over – tuned in to the official broadcast coverage of the entire World Cup. The federation then said that the final between France and Croatia attracted a combined global audience of 1.12 billion, including 884.37 million viewers of TV coverage and 231.82 million out-of-home and digital-only viewers.

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