Badminton open BWF India Open 2023 to begin this week

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NEW DELHI: Badminton tournament, BWF India Open 2023, the second event of BWF World Tour 2023, will begin in the national capital from this week and will be streamed on JioCinema, owned by billionaire Reliance Industries Ltd.

Men’s and women’s world number one champions Viktor Axelsen of Denmark and Akane Yamaguchi of Japan, men’s champion Lakshya Sen as well as PV Sindhu, Saina Nehwal, Prannoy Roy and 2022 men’s doubles champions Satwiksairaj Rankireddy and Chirag Shetty.

The tournament was upgraded to a BWF Super 750 event in 2023 and will be played at the KD Jadhav Indoor Hall in the capital. Sindhu, the 2017 India Open champion, will face unseeded Thai shuttler Supanida Katethong in the first round. While former champion Saina Nehwal, Aakarshi Kashyap and Malvika Bansod are the other Indians in the women’s singles event.

Sen will open his title defense against compatriot HS Prannoy as 2015 edition winner Kidambi Srikanth will take on Axelsen in the men’s singles opening round.

Commonwealth Games men’s doubles gold medalist pair Rankireddy and Shetty will be defending their title against Danish pair of J Bey and L Molhede. In women’s doubles, G Gopichand and T Jolly will face French pair of M Lambert and A Tran, while Shikha Gautam and A Bhat will take on Malaysia’s M Thinah and P Tan.

According to analysis firm Statista, the market size of the sports industry across India was over 16 billion in 2020. The Indian Premier League accounts for most of the media consumption in the sports industry in the country. Recently, however, other domestic leagues such as Pro Kabaddi and the Indian Super League have also gained popularity.

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