Byju’s, MPL want to exit sponsorship deal with BCCI


Edtech major Byju’s and MPL Sports, the two main sponsors of the Indian cricket team, are looking to pull out of their sponsorship deal with the BCCI.

In June, Byju’s had extended its jersey sponsorship deal with the board till November 2023 for an estimated USD 35 million. Byju’s now wants to terminate its agreement with BCCI which has asked the company to continue till at least March 2023.

“BCCI received an email from Byju’s on 4.11.2022 requesting to terminate the association after the recently concluded T20 World Cup. As per our discussion with Byju’s, we have advised them to continue with the existing arrangement and asked to continue the partnership at least till 31.3.2023.” “Read the BCCI note on the matter.

The matter was discussed in the BCCI Apex Council meeting on Wednesday.

The brand was replaced by Oppo in 2019. Byju’s was one of the sponsors of the 2022 FIFA World Cup in Qatar.

The edtech company had recently announced plans to lay off not more than five per cent of its total strength of 50000.

MPL wants to hand over kit and merchandising rights to KKCL

The team kit and merchandise sponsor had informed the BCCI for full allocation of its rights to Kiran Clothing Limited (KKCL) only. The current contract is valid till December 31, 2023. MPL replaced Nike in November 2020.

“The BCCI has received an email communication from MPL Sports on 2.12.2022, offering a full assignment (Team Merchandising) to Kiran Clothing Limited, a fashion wear brand, at full value, for the period from 1.12.2023 to 31.12.2023. The demand was made.

“With the upcoming back to back home series and the women’s away calendar, it was suggested that the present arrangement should not be hampered as it includes performance gear for the national teams.

The note read, “We have asked MPL Sports to continue the association at least till 31.3.2023 or seek a partial assignment, which will include only the correct chest logo, but not the kit manufacturing agreement.”

Earlier this year, Paytm transferred the title sponsorship rights of the home season of Indian cricket to Mastercard.

Central contracts will be decided after formation of selection panel

The apex council was expected to take a call on the central contracts of the players but that would be done only after the formation of a new selection committee. The BCCI had sacked the Chetan Sharma-led panel after the T20 World Cup in Australia.

The text of this story is published from a wire agency feed without any modification. Only the headline has been changed.

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