Disney Star, Viacom 18, Zee among potential bidders for WIPL media rights


All major Indian broadcasters including Disney Star*, Viacom18, Sony and Zee will bid for the media rights of the Women’s Indian Premier League (WIPL) in the auction to be held on Monday. The BCCI has adopted a closed bid auction method for the day-long event, and will announce the winner on the same day.

ESPNcricinfo has learned that eight potential bidders had bought the tender document which was put up for sale in December. The rights, spread over a five-year period between 2023-27, included three categories: linear (TV), digital and composite (TV and digital). The rights will be sold globally including in India.

BCCI has also decided not to set a base price as it wants the market to determine its value considering the untapped area of ​​WIPL. This is in stark contrast to the process when it sold the media rights of the men’s IPL last year for a record net amount of around US$6 billion. Those rights were divided into several categories and territories and were fiercely contested by several players, with the auction exercise lasting three days.

The WIPL media rights are significant as they constitute the majority of the central commercial pool from which the five franchises will receive 80% of their revenue. In the tender document for the franchise rights, the BCCI mentioned that it would share 80% of the business rights income from WIPL with the teams in the first five years, 60% in the next five years and 50% thereafter. Apart from this, the franchisee will also get 80% of the money received from the central licensing rights.

After initially organizing the Women’s T20 Challenge as an exhibition event, the BCCI last year finally decided to launch the WIPL with its inaugural edition to be played in March. While the BCCI is yet to announce the dates of the tournament, it is understood that the first season spread over 22 matches is likely to be played between March 5 and 23.

The BCCI will unveil the five WIPL franchises on January 25. The financial bids of these franchisees, currently submitted in sealed covers, will be opened on the day. BCCI has listed 10 cities in the bid document. So far, at least eight of the 10 men’s IPL franchises have confirmed that they will bid for a franchise.

*ESPNcricinfo and Disney Star are part of The Walt Disney Company



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