International Esports Federation ropes in Big Bang Media as partner for Asia Open Esports Championship

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NEW DELHI: The International Esports Federation (IESF) has partnered with Big Bang Media Ventures, owned by Bollywood producer Madhu Mantena and banker and entrepreneur Ravneet Gill, to launch the inaugural Asia Open Esports Championship (Asia Open) from January 30 to March 15, 2023. Have a partnership.

The championship will see participation from around 40 countries across Asia and the Middle East, providing a platform for gamers to compete and build communities internationally.

“We are delighted to partner with Big Bang Media Ventures,” said Vlad Marinescu, President of the IESF. IESF is very excited about the possibilities this event can create beyond the vibrant regions of Asia and the Middle East.”

To be held online in its inaugural edition, the Asia Open will feature four esports titles including the eFootball game, PES. There will be three skill-based categories; Amateur, Mid-core and Professional.

“Gaming is one of the biggest social and cultural mega-trends ever and we are delighted to be chosen by the IESF as their hosting partners for the IESF Asia Open,” Mantena and Gill said in a statement. The former are two of the most dynamic and enthusiastic e-sports regions in the world and we want to create a championship environment that is competitive, collaborative and fun. The intent is as much to create the champions of tomorrow as it is to build an engaged borderless community by making eSports mainstream… We see this as an opportunity to redefine gaming content and turbocharge the creator economy.”

Big Bang Media Venture said it will also launch several large-format tournaments to develop the eSports market in close partnership with gamers, creators, designers and coders.

The number of Indian gamers is growing at a compound annual growth rate (CAGR) of 12% and is expected to reach 700 million in FY25 as compared to 507 million in 2021, Dentsu’s gaming report titled India 2022 – For Gamers Said in the report. ,

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