Tata Motors to be title sponsor of Maharashtra Open for fifth year in a row


New Delhi: Auto major Tata Motors has reinforced its commitment to tennis by extending its association with Maharashtra Open, popularly known as Tata Open Maharashtra, as the title sponsor for the fifth consecutive year.

It is the only ATP 250 tournament in South Asia and will begin on December 31 in Pune. The company said that its flagship SUV, Tata Safari will be the official partner of the tennis tournament. The Maharashtra Open is owned by IMG and managed by Reliance-backed RISE Worldwide and will be organized at the Balewadi Stadium by the Maharashtra State Lawn Tennis Association (MSLTA) in association with the state government.

It has brought big players like Rafael Nadal, Stan Wawrinka, Carlos Moya to India in the past. This year, 2014 US Open champion Marin Cilic will lead the tournament, which will feature 17 of the top 100 players.

“We are thrilled to extend our partnership with Tata Motors for the fifth consecutive year. This adds to the credibility, trust and partnership that we share with them as we celebrate the fifth year of the tournament in Pune. Tata Open We are grateful for their continued faith and support in the journey of this tournament, which is set to see some of the biggest stars from around the world once again, said Maharashtra treasurer Sanjay Khandare, also an IAS officer.

Rajan Amba, Vice President, Sales, Marketing and Customer Service, Tata Motors Passenger Vehicles Ltd. said, “We are delighted to announce our continued association. The Safari brand has always supported its “Reclaim Your Life” philosophy and what better way to do that than through sports.

As per a report by CII and KPMG, the overall TV sports market is estimated at Rs. 7,050 crore in FY21, and the same is expected to reach Rs. 9,830 crore by FY26; Growing at 7% CAGR. The total revenue will increase from Rs. 9,530 crore in FY22. 14,190 in FY26.

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